3.) Social Media

Social media marketing is the process of using social media platforms to promote products or services and engage with target audiences. The goal of social media marketing is to increase brand awareness, drive traffic to a website, and ultimately convert followers into customers.

Social media marketing typically involves creating and sharing content on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. This content can take various forms, such as text, images, videos, or infographics.

Social media marketing strategies may include targeted advertising, influencer marketing, contests or giveaways, and social media analytics to track the performance of the marketing efforts.

Social media marketing can be a powerful tool for businesses to reach their target audience and build brand awareness, but it requires careful planning, execution, and ongoing optimization to achieve success.

Have You Set Up Your #1 Lead Source?

Did you know you have a free lead source that is being underutilized?

Many businesses are leaving their number one lead source either unclaimed or unmanaged.

Do you know what this lead source is? The answer is Google My Business or GMB.

This article is the first in a series on setting up and managing your GMB to drive as much traffic and leads as possible for your business.

Google My Business will show a business profile or the map pack before it shows the traditional blue link organic search results all under the ads. So if you are lucky and no map pack show up your best-case scenario will be showing up 4th in the search results. Additionally, over 50% of searches end up with the searcher getting all the information they need from Google and not clicking on anything (Zero-click searches). For these reasons, it is extremely important to claim and maintain your GMB.

Local Map Pack

Shown under the ads on the search results page

Business Profile

Shows relevant information to your customer without them leaving Google

Below are 4 easy steps on how to claim your business.

1. Search for your business in Google Maps Or search here: CLICK HERE

2. Click on your business name in the map search results

3. Click on claim business

4. Verify and correct business information

The next steps are to update your information and we will cover that in our next section in this series.

Hello From The RM Team

Hello!

Relativity is a Marketing & Advertising Agency that works with small to medium sized businesses. Our philosophy behind helping your local business is "Glocal --> think global while executing local" which means we want to look at global trends and apply them to your local market. Working with small to medium sized businesses, we make sure to use your investments as efficiently and effectively as possible, so we offer custom services for each of our partners from consulting to full marketing management based on what works best for their business and budget. Is your business, or someone you know, wanting help to plan their 2020 marketing strategy?

Contact us to set up a consultation! Click Here

Thanks and we hope to connect soon! RM Team